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To help Northern California producers, we have created a directory of BIPOC producers in this region, which begins with ALBA, an organization that supports Latinx and Indigenous farmers in California’s Central Coast region.
Their 100-acre organic farming training center in Salinas is a pivotal asset and partner for the region, and their Programa Educativo para Pequeños Agricultores (PEPA) program functions as an engine of growth and support for small, organic farmers in the Salinas and Watsonville area, while providing ongoing assistance for farmers.
Many PEPA graduates become clients of Kitchen Table Advisors (KTA), a Northern California nonprofit that provides free, intensive 3-year business advising for small and midsize farmers and ranchers.
For the purposes of this pilot program, KTA selected 10 growers in the Salinas and Pajaro Valleys who are PEPA graduates, and current or alumni clients of the business advising program that have expressed interest in going beyond the organic methods they learned at ALBA and continuing to learn ways to improve soil health.
Esperanza Community Farms also selected 10 small Latinx growers who farm in the Pajaro Valley and are members of Esperanza’s wider community engaged in promoting food and economic justice. Mandela Produce Distribution (MPD) also supported the project.
Click on each producer to see their Dashboard and learn more about their farming operation.
Los Pinos Organic Farms
Jesùs Calzadillas
San Juan Bautista & Salinas, CA
Narci Organics
Maria Ana Reyes
San Juan Bautista & Watsonville, CA
Rojas Tepetitla Organic Farms
Cecilia Rojas
Salinas, CA
Salazar Organic Farm
Alejandro Salazar
Watsonville, CA
Ventura Organic Farms
Rufino Ventura
Hollister, CA
The Just BIPOC Sourcing Platform was produced by The Lexicon with support from Food at Google. The Lexicon brings together food companies, NGOs, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our agrifood systems, from regenerative agriculture to agrobiodiversity.
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