Food moves across the globe through supply chains that are mostly blind. Purchasers often have scant visibility into who grows our food, the practices they use, or the communities they support.

To deliver the benefits of a more equitable and fair food system, we must gain and retain the trust of all those involved in the cultivation, distribution, processing, marketing and consumption of food. Developing frameworks that support greater traceability and transparency in supply chains can help companies better meet their objectives, allow consumers to better align their food purchases with their values, reward producers who adopt more sustainable practices, and offer profoundly positive impacts in support of greater diversity.