Pablo is the lead creator of INTO, a platform that is revolutionizing the way purpopse-driven producers and brands connect with conscious consumers. Previous stages of his career have informed his current focus: psychologist specialized in creative learning, co-founder and CEO of an integrated marketing agency, creator of the largest organic label in his country and chairman of an NGO devoted to develop and grant global market access to mission-driven cooperatives, indigenous, traditional and family farmers in Latin America. His unique trajectory has been guided by a search for transformative innovations that bring people and planet together in an equal, caring, harmonious new reality.