Joseph grew up in a household that valued a connection to our natural world, and basic environmental ethics that apply. He holds a BS from Michigan State University in General Horticulture. While at MSU, Joseph helped to manage the newly formed Student Organic Farm operating a 48 week/55 member CSA. Upon Graduating, he found his way into a job in Produce Retail with Wholefoods Market.

Joseph has held many jobs within WFM produce world, and he currently works as a Regional Produce Buyer for the Northern California Region.

Joseph is uniquely positioned within the industry, getting to work with very large international growers, brokers, shippers, as well as the very small 10+ acre grower who specializes in one or two commodities.